Latinx Demographic Facts and Stats in the U.S. at Large

Latinx play a critical role in the United States’ demographic story. With 60.6 million Latinx nationwide, the community forms 18.5 percent of the U.S. population and accounted for 52 percent of all U.S. population growth from 2010 to 2019 (Pew Research Center). Latinx also drive the majority of U.S. labor and consumption as the second-fastest growing and largest ethnic group (Pew Research Center, U.S. Census).

• The Latinx population is projected to grow to 111 million by 2060 – a 93.5 percent growth rate. (S. Census)
• Latinx purchasing power is expected to exceed $1.9 trillion by 2023. (Nielsen)
• Latinx accounted for 75 percent of all U.S. labor growth over the last six years and 82 percent of U.S. labor growth since the 2007-08 financial crisis. (Nielsen, Latino Donor Collaborative)
• S. Latinx gross domestic product (GDP) growth ranks third in the world, behind only China and India. This GDP growth was faster than the growth of the overall U.S. economy. (Latino Donor Collaborative)
• More than 32 million Latinx are eligible to vote this November, making them the largest racial or ethnic group in a U.S. presidential election. (Pew Research Center)

The Latinx Digital Divide

• Latinx form 35 percent of workers with no digital skills and 20 percent of workers with limited digital skills. (National Skills Coalition)
• Only 57 percent of Latinx own a desktop or laptop computer, compared to 82 percent of whites. (Pew Research Center)
• 25 percent of Latinx access the Internet solely through smartphone devices. (Pew Research Center)
• 37 percent of Latinx households have no broadband access. (Latino Decisions)

Tech Industry on the Rise

• Tech is the fastest-growing U.S. sector and accounts for approximately 10 percent ($1.9 trillion) of the overall economy. (Investopedia, CompTIA).
• The U.S. tech industry employs approximately 12.1 million workers and ranks fourth in total job creation since 2010. (CompTIA)
• The U.S. is the largest tech market in the world, representing 32 percent of the global market. (CompTIA)

Latinx Representation in Tech

• Latinx total eight percent of the US high-tech workforce, six percent of the total Silicon Valley workforce, and three percent of tech leadership. (Kapor Center)
• Latinx students switch out of STEM majors at a 37 percent rate, compared to 29 percent of white students. (Educational Researcher)
• 6 percent of startup executives are Latinx. Startups need 6.7x more Latinx executives to match U.S. labor demographics. (Kauffmann Fellows)

Latinx Entrepreneurship

• Latinx have the highest rate of new entrepreneurs in the U.S. (Kauffman Indicators of Entrepreneurship)
• Latinx drives the majority of new U.S. business formation. The number of Latinx business owners has grown by 34 percent over the past ten years, compared to one percent growth for all other U.S. business owners. (Stanford Graduate School of Business)
• Female Latinx-owned businesses increased by 87 percent between 2007 and 2012. (Stanford Graduate School of Business)
• Less than one percent of venture capitalists are Latinx. (HBCUvc)
• Ethnically diverse startup founding teams outperform all white founding teams by over 30 percent. (Kauffman Fellows)

Latinx in Philanthropy:

• According to the latest report from Hispanics in Philanthropy, less than 1.3% of philanthropic dollars are directly invested in Latino based organizations. That’s less than 2 cents out of every dollar that are explicitly designated for Latino programs.
• Less than 4% of Latinos serve as Trustees at Foundations and less than 3% are CEOs. This means that very few Latinos are helping set philanthropic priorities. Taking meaningful action means that Foundations must have priorities, policies, and outreach strategies that engage a more diverse community. (Latino Community Foundation)
• Recent findings from the D5 Coalition found that very few Foundations even have these priorities in place. Only 29% of Foundations have written policies about Board diversity and only 8% have policies about executive staff diversity.
• Many in the philanthropic sector have acknowledged that the Latinx community is a driving economic, political, and cultural force in America. But significant population increases and growth in philanthropic giving have not yet translated into more charitable investments for the Latinx community. (org: Four Strategies to Maximize Latinx-Focused Philanthropy and Charitable Efforts)